• Akshayta

Light in the time of a crisis

Amid a pandemic that has brought the world to its knees, we’re now faced with a global crisis and an upsetting decline in the consumption of a loved beverage that, sadly, shares its name with the bad guys. Could we have stopped such a tragedy from occurring? Maybe. But we definitely could've equipped ourselves to deal with this situation better (more on that later).

First, let’s talk about a few unique businesses that have the good fortune of flourishing during this unfortunate period.

1. Work from Home Software (Slack, Flock, Microsoft Teams)

Trying to keep a business afloat during a crisis is a herculean task and that’s where collaborative software emerges a hero, allowing colleagues to communicate real-time, share files seamlessly and conduct group video conferences. These apps might see a spike in their sign ups or extensions in current customer plans as no one can predict when businesses will return to normal.

2. Online Streaming Platforms (Netflix, PrimeVideo, Hotstar)

With social distancing at its peak and people being confined to their homes, online streaming platforms are the real heroes in this terrifying situation. Whether its binge-watching a new series or catching reruns of F.R.I.E.N.D.S. for the millionth time, content platforms are here to make our lives a little brighter in these trying times.

3. Home Workout/Fitness Apps (Nike, HealthifyMe)

If you can’t hit the gym, these apps bring fitness to you. Housed with a plethora of content on how to stay fit without a ton of expensive equipment or a gym membership, these apps encourage the premise of keeping oneself healthy in the era of self-isolation.

4. Collaborative Online Gaming (House Party, Catan)

An industry that has, for years, seen some of the most interesting successes and failures seems to tremendously benefit in this situation. Would you download Candy Crush again or invest in trying out a new version of online Catan to play with your buddies? Either way, the online gaming industry has everyone covered.

5. DIY Content Creators (Social Media Influencers, YouTubers, Bloggers)

As if our phones weren’t already an extension of our bodies, our dependence on them has never been more intense. That’s where creators that provide life hacks or ways to be more productive might see a spike in their followers, especially from regions that have enforced a prolonged lockdown.

But why is it important to know this?

Well, no one could have predicted a crisis of this magnitude, but that doesn’t mean that we shouldn’t have prepared for it. There is a popular process of working called 'Red Teaming' that actively hires teams to challenge the status quo and think of situations that could potentially hurt businesses in the long run. While it is unfair to blame anyone for not knowing the protocol here, it is safe to say that a part of how a business is run should be dedicated to thinking about crises and how to overcome them. And this could apply to households as well in dealing with situations like not having house help or knowing what to do when a fuse box overheats. These are not tasks one is expected to do every day or even become a master at, but they are definitely handy skills when it comes to unfortunate situations such as a nationwide lockdown.

So, what should we do now, you ask?

Let's use this time to educate ourselves on basic survival tactics and teach the younger generation how to be self-sufficient, especially in times of peril. Whether it's learning to cook a simple meal or figuring out how vacuum the house, we could all benefit from this enforced quarantine. Yes, we’re all grappling with a crisis, but as they say “Tough times don’t last, tough people do.”